Together with Haibike, we extended the Get Out Play campaign with a modular motion graphics, visual experimentation and social assets. We built a modular motion system based on an FUI-style look,alongside, the campaign’s social assets, from short vertical edits to looping animations.
Services
Motion
VFX
Branding
Post Production
Social Content
Paid Media Assets
Project
Client: Accel Group
Production: Parasol
Agency: Moonbase
We developed an interface system inspired by game UIs and performance dashboards. HUD-style elements like heart rate, speed, and elevation were layered onto the ride footage to add a sense of play and connection to the rider experience.
We produced a full set of social-first assets as part of the campaign – short edits, reels, loops, and story formats. Each piece followed consistent type rules, motion rhythm, and spatial logic , allowing for quick assembly without losing the campaigns identity.
To keep things fast and flexible for ongoing use, we built a toolkit of transitions, overlays, and motion templates that could be easily reused or adapted for every asset with over 300+ produced assets.
